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Get Your Share of Online Bonuses
All casinos, be they terrestrial or online, are in a constant struggle to attract new players while at the same time keeping the ones they already have. Land-based casino do this...
Cash Back
The Costs and Benefits of providing players Cash Back through Slot Programs
Many Slot Clubs today provide cash back to their players based either on a percentage of turnover or...
The Marketing Function: An Operator's View
An Operator's view
Casino marketing in the next millennium will require the function to be raised to the second power. Rather than the traditional 4 P's of marketing, product,...